Background
TriSMART Solar, one of Texas’ fastest-growing solar companies, relied heavily on third-party dealers and door-to-door sales teams to drive new business.
Challenges
TriSMART’s leadership recognized some pain points in their existing approach:
- High customer acquisition costs driven by dealer commissions and field sales overhead
- Limited control over the customer journey and pricing strategy
- Weak direct relationships with homeowners, making retention and upsells difficult
TriSMART wanted to diversify away from external sales networks & door to door sales reps by creating a new digital channel and owning the entire sales funnel internally
The Objective: Launch an Internal Direct to Consumer Sales Engine
Artemis helped TriSMART launch an internal, digital-first sales division capable of managing every step of the homeowner journey — from lead to design to financing to installation — without sacrificing speed or accuracy.
In order to create this new sales channel, TriSMART needed a tool that can:
- Generate instant, accurate system designs
- Provide real-time financing and contract options
- Seamlessly integrate into their CRM and website to capture and convert inbound leads
The Solution: Artemis
Enter Artemis, the AI powered proposal platform built to help solar companies close deals in a single call.
With Artemis, TriSMART:
✅ Created instant TPO-approved proposals in under 15 seconds
✅ Took full control of pricing, design accuracy, and presentation flow
✅ Embedded solar quoting directly into their website for inbound lead capture
✅ Ran soft credit checks and offered real time financing comparisons
The Result: More Revenue, Less Overhead
Since switching to Artemis, TriSMART has:
✅ Reduced their operating costs by 32 percent
✅ Launched a full direct to consumer sales division
✅ Projected an additional $9.6 million in revenue this year alone
That’s the power of controlling your own sales engine.
What’s Next?
If you’re looking to reduce overhead, own your customer journey, and scale faster, we’ll show you how TriSMART did it. Just ask.
