The Rise of Ecommerce in Solar

The residential solar market has scaled quickly, but the customer experience hasn’t. While industries like auto and retail have shifted to ecommerce, most solar companies still rely on manual quoting, outbound reps, and delayed follow-ups. This disconnect between how homeowners want to buy—and how solar companies sell—creates friction, drives up soft costs, and slows growth. The Gap Between Sales and Software Most Websites Still Don’t Quote Solar lead gen is mostly built around forms, not functionality. Visitors enter their contact info and wait for a call. No pricing. No system preview. No instant proposal. According to Lawrence Berkeley National Laboratory, 66% of residential systems are sold through direct installer channels—most of which still depend on sales r...

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